I redesigned the Imagine Vince Camuto footwear line and partnered with Marketing and Art to refresh the brand identity, ensuring alignment between product design, visual system, and go-to-market storytelling.

I leveraged UX research insights to design and execute an online experience tailored to The Culture Catalogue’s target customers, and elevated the brand’s digital presence by redesigning its visual identity for greater coherence and impact.

I identified an overlooked market of customers shopping for footwear in larger sizes and designed Pair Up, a user-friendly and visually engaging e-commerce app concept that translated UX research insights into an interface which streamlined the shopping journey and elevated the brand experience for this audience.

I built a cohesive digital presence for visual artist, Ayana Morris, by leading web design, graphic design, and the development of brand guidelines, ensuring consistent storytelling and market-ready presentation across online and offline channels.

I built and implemented visual identity systems for three brands, establishing brand guidelines and ensuring consistent brand expression across consumer touchpoints and business units.